If you’ve ever experienced downtime on your website, then you know firsthand just what a headache it can create. Aside from the tarnished reputation, website downtime can also affect your bottom line by preventing visitors from making purchases through your site or reducing your ad revenue for the portion of the time your website is down. And while there may be no way to 100 percent eliminate the possibility of website downtime altogether, there are some steps you can take to reduce your chances of experiencing this unfortunate headache.
1. Start With the Right Hosting Company
Begin by making sure you not only have the right dedicated server, but a great hosting company as well. Ultimately, your site is only as reliable as your server — and your server is only as reliable as its host! Specifically, you’ll want to look for a hosting company that can make promises to you, such as a service level uptime agreement for added peace of mind and protection against downtime.
2. Protect Your Site Against DDoS Attacks
One of the most common contributors of website downtime these days is the DDoS attack, which is an attack that essentially bombards your server with fake traffic in an effort to overwhelm the server and cause a shut-down. By purchasing DDoS protection or finding a hosting company that offers free standard DDoS protection, you can reduce your risk of downtime related to these attacks.
3. Take Additional Security Measures
Unfortunately, data breaches and hacks can be disastrous for your site, so there are some additional security measures you or your server administrator should be taking to cut back on downtime risks. For example, make sure that all users with access to your server login information are informed not to sign in using an untrusted network, such as a public Wi-Fi network. Instead, logins should only be made on trusted and secured networks.
4. Audit Your Server From Time to Time
Performing regular server audits is another great way to reduce server downtime risks by identifying potential gaps in your server security and addressing them immediately. When was the last time you audited your server or had a trusted professional do this for you? If it’s been more than a month or two, this is something you should make a priority.
5. Schedule Regular Backups
If your site does experience downtime due to a security breach, being able to access the most recently saved versions of all your files could save you from losing everything and help you get your site back up and running as soon as possible. Scheduling regular server backups is the best way to be able to access your data even in the event of a security breach, so make sure you’re doing this as frequently as possible.
These are just a few of the most effective tips for reducing website downtime. For more information on optimizing your site, contact ReliableSite and explore our dedicated hosting options.