The Importance of User Experience (and How a Dedicated Server Can Help)

September 2021

Take a moment to reflect on the worst experience you ever had on a website. Perhaps you had a hard time finding the information you needed, or maybe you kept running into broken links. Regardless of the reasoning behind your poor user experience, one fact remains: You probably left that site and never returned.

What if your users have the same frustrating experiences on your own website? If you’re not taking the time to evaluate your site’s overall user experience and implementing changes to improve it, you could be driving customers away.

What Is User Experience and Why Does It Matter?

User experience (UX) refers to the way people experience your site when they visit. Many factors make up a great user experience, such as having pages that load quickly. Being able to find important links and other information easily is another vital aspect of a site’s overall UX.

But why does this all matter? If users aren’t genuinely enjoying their time on your site, they’re likely to leave – and there’s a good chance they won’t be returning. In fact, one study found that 17 percent of site users will not return to a particular website after just one negative experience. This could be something as simple as a broken link or as significant as downtime!

How a Dedicated Server Can Improve User Experience

Now that you have a better understanding of why user experience matters, it’s time to take some proactive steps to improve your site’s UX. The good news is that making just one change – switching to dedicated hosting – can take care of many of your typical user experience issues.

For starters, upgrading to a dedicated server host drastically reduces your site’s risk of experiencing unexpected downtime. This is particularly true when you opt for a ReliableSite server, which comes with a 100% uptime service level agreement for greater peace of mind. When your visitors trust that your site will always be up and running, this boosts your reputation and improves user experience as a whole.

Meanwhile, dedicated servers can also eliminate problems with slow page-loading times that can otherwise be frustrating for your users. That’s because websites hosted on dedicated servers don’t have to share resources (bandwidth, memory, etc.) with other websites. As a result, they run more smoothly and seamlessly with fewer interruptions for your users.

Last but not least, a dedicated server provides your users with unrivaled security features. When visitors come to your site and know that their information is safe, they’re more likely to return time and time again.

Make the Switch to Dedicated Hosting

There’s no denying the importance of a great user experience on your website – and you should always be taking steps to improve user experience wherever you can. One of the easiest ways to do this is by switching to a dedicated hosting plan. Contact ReliableSite to find out more about our hosting options or to get started with your customized package!