How Your Web Hosting Can Affect Business Revenue

November 2019

These days, it’s generally expected that all businesses (regardless of size) should have a website. Even if you’re just preparing to launch your small business, your potential customers will expect to be able to visit your company website to learn more about the products or services you offer.

One of the most commonly overlooked aspects of online business success, however, is web hosting. If you don’t have the right type of hosting in place, your business revenue could be directly impacted. At the end of the day, a dedicated server will provide a number of benefits that a shared or free web hosting service simply cannot.

Let’s take a look at how the web hosting you choose can affect your business’s revenue.

Reliability

Free and shared hosting plans don’t come with any type of up-time guarantees or service level agreements. As a result, you’ll most likely end up with slow-loading pages if your server is bogged down. It’s easy to see how this could frustrate your potential customers and discourage them from doing business with you.

With a dedicated server, you (and your clients) will enjoy greater reliability – especially if you choose hosting that offers an up-time guarantee.

Security

Web security is a huge concern these days, especially when you consider how common data breaches and other cyber-attacks have become. Unfortunately, a shared server isn’t going to offer much in the way of protection. As a result, you could be putting your web files or even your customer’s information at-risk.

With a dedicated web hosting plan, you’ll be able to provide your site visitors with the highest level of protection in today’s dangerous online environment. Some dedicated servers will even come with added security features, such as DDoS protection, for unrivaled peace of mind. When your visitors know that their data is secure, they’ll be more likely to make purchases on your site.

Speed

When was the last time you visited a frustratingly slow website? More than likely, you can remember just how annoying this experience was and the impact it had on your opinion of that particular site. Now, think about all of the business you could be losing when your site loads slowly. Today’s website users expect lightning-fast speeds and quick page-loading times – and they won’t settle for anything less.

With a shared server, other websites on the same hosting plan have access to the resources you utilize. This means that services could be diverted from your site at any time, causing speed issues that could tarnish your company’s reputation. Because you don’t have to share resources on a dedicated server, you can optimize your site’s speed and minimize page-loading times. This keeps your customers happy and increases the likelihood of conversions.

Online Visibility

Did you know that your site’s speed can affect your search engine rankings? Search engines like Google have complex algorithms that factor in page-loading times and speed when determining rankings. As a result, you could find yourself hidden at the bottom of search engine results pages (SERPs) if your site’s speed isn’t up to par. That’s why it’s important to opt for the best dedicated server hosting you can find. Investing in a reliable host can boost your rankings and help more potential customers find your business.

Switch to Dedicated Hosting

Dedicated server hosting provides everything you need to run a profitable business. Without it, you may find yourself losing customers – and money. For more information about our dedicated servers or to begin building your plan, contact ReliableSite today.