Top Five Mistakes Modern eCommerce Site Owners Make

December 2022

If you run an eCommerce brand, you rely heavily on your website to keep your company in business and profitable. Unfortunately, all it takes is one negative experience on your site to scare away potential customers, which can result in lost revenue.

So, what are some of the most common mistakes eCommerce website owners make – and how can you avoid them? Let’s take a look.

1. Overlooking Security

Think about it: You wouldn’t feel comfortable submitting your credit card or other financial information on a site that didn’t look secure. If you haven’t taken time to beef up security on your eCommerce website (and make this obvious to your potential customers), you could be missing out on some serious sales.

Make sure, for example, that you have a legitimate Secure Sockets Layer (SSL) certificate on your eCommerce site (and that it is clearly displayed for customers to see).

2. Poor User Experience

Many factors go into user experience, including ease of navigation. If your prospective customers have a hard time getting around your site or finding what they need, they’re probably going to leave and buy from a competitor.

If you haven’t already, take time to conduct usability testing on your site. This will help you figure out what’s working and what about your user experience could be improved.

3. Lack of Quality Photos and Descriptions

Quality photos and detailed descriptions of each product you sell can boost your customers’ confidence and encourage them to make a purchase. If you don’t have any photos of your products (or if you’re using stock photos), it’s time to make this happen. 

Likewise, ditch the stock descriptions for detailed blurbs that you write yourself or pay a professional to craft.

4. Unfriendly Mobile Design

Believe it or not, most of your target shoppers are making eCommerce purchases from their smartphones and other mobile devices. If your eCommerce site isn’t optimized for mobile, then you could be missing out on a huge chunk of your customer base.

5. Using the Wrong eCommerce Hosting Plan

The right hosting plan can make a world of difference on your eCommerce site. For instance, a great web host will ensure that your site is up and running when you need it and that your pages load quickly. This can help to improve your user experience and encourage more sales overall.

Unfortunately, an unreliable hosting plan can result in downtime and lag on your eCommerce site, which can be frustrating and even scare shoppers away due to perceived security concerns. If you’re not already hosting your eCommerce website on a dedicated hosting plan, now may be the time to upgrade.

Switch to a Dedicated Server

These are just a few of the most common mistakes business owners make when running an eCommerce site. Fortunately, many of these mistakes are easy to avoid with a little effort and foresight. 

Ready to upgrade your hosting plan to a dedicated server? ReliableSite has options to suit your needs and deliver the quick speeds your customers expect and deserve. Contact us today to get started with a dedicated server for eCommerce!