Whether your business is run entirely online or simply has an eCommerce component, having an easy-to-use and reliable website is a must. However, you may not realize how large of a role your web hosting can play in your site’s overall speed, reliability, and user experience.
A dedicated server for eCommerce provides your website with the stable and speedy hosting it needs in today’s competitive online market. By having a better understanding of how a dedicated server can increase your site’s revenue, you can make the right hosting decisions moving forward.
Improve Your Online Reputation
If you’ve ever been stuck in a long check-out line at your local store, you’re probably familiar with the frustration that comes along with this experience. Maybe you’ve even abandoned your items and left the store altogether. Believe it or not, consumers will make similar decisions when shopping online.
If your site has slow-loading pages, customers may abandon their online shopping carts in favor of another retailer. Unfortunately, this scenario is far from uncommon. Today’s consumers have little patience for sluggish sites, and you could lose significant business if your web host isn’t up to par.
With dedicated eCommerce site hosting, you can optimize your page-loading speeds and cut down on lag that could otherwise damage your business. If you’re currently using a shared server plan, you may notice major increases in speed right away upon making the switch to dedicated hosting.
Unexpected downtime, whether due to a server outage or even a DDoS attack, can result in lost profits for your eCommerce business. This is especially true if downtime happens during peak hours. Even a short interruption can affect your company’s reputation and result in decreased revenue for your business. This is especially true if you run an online-only business.
However, with dedicated servers, you can worry less about unexpected downtime. Many dedicated server hosting companies offer a variety of precautions to ensure your site remains up and running at all times. These often include uptime guarantees, DDoS protection, and more.
Boost Your Marketing Efforts
Did you know that your site’s speeds can affect your search engine optimization (SEO) efforts? Site speed is one of many factors that today’s search engine algorithms take into consideration when ranking pages and websites. If your site is slow, it will likely appear lower in search engine results pages (SERPs).
With a dedicated server, however, you don’t have to worry about low rankings due to slow load times. As a result, you can maximize your marketing budget and avoid wasting your hard-earned money.
Ready to Make the Switch?
Dedicated hosting can help you increase your eCommerce revenue in a number of ways. If you still use a shared or virtual private network (VPN) hosting plan, it’s time to make the switch to a dedicated server.