When you're shopping around for hosting—whether it's for a website, blog, eCommerce store, or even for gaming—there's no denying the fact that speed matters. However, what many people fail to realize as they shop for a dedicated server is that the specific location of the hosting company's data centers can have a direct impact on their server speed. At ReliableSite, we have three prime data center locations in Miami, Florida, New York City and Los Angeles, California. This allows us to provide low latency to several locations worldwide and a better overall experience, no matter what you're using our hosting for. Understanding Location and Latency So how does location affect latency, and what, exactly, does latency have to do with speed? For starters, latency essentially refers to the amount of lag time that takes place between when you initiate a request for data transfer and when the transfer actually occurs.