jQuery.fn.dwFadingLinks = function (settings) {
    settings = jQuery.extend({
        color: '#ff8c00',
        duration: 500
    }, settings);
    return this.each(function () {
        var original = $(this).css('color');
        $(this).mouseover(function () { $(this).animate({ color: settings.color }, settings.duration); });
        $(this).mouseout(function () { $(this).animate({ color: original }, settings.duration); });
    });
};